Text App for Business Messaging: Complete Setup Guide

Text App for Business Messaging: The Complete Guide

Business messaging through SMS has emerged as one of the most effective communication channels, with 98% open rates and 45% response rates. Text (formerly Text App) provides businesses with a professional platform for managing all text-based communication. This guide covers everything from initial setup to advanced messaging strategies.

Why Business SMS Messaging Matters

In a world of overflowing email inboxes and declining phone answer rates, SMS stands out as the channel customers actually read and respond to.

• 98% of text messages are opened (compared to 20% for email)
• 90% of texts are read within 3 minutes of delivery
• 45% of SMS recipients respond to business messages
• SMS has 6-8x higher engagement rates than email
• Customers prefer text for appointment reminders and order updates
• Two-way texting enables real-time conversational support

Getting Started with Text App

Setting up Text for your business takes just a few minutes. Sign up for an account, choose a local or toll-free business number, and configure your team inbox. Text provides a clean, intuitive dashboard where you can manage all conversations, set up automation, and track performance. The platform supports both one-on-one conversations and bulk messaging campaigns.

SMS Automation Strategies

Maximize efficiency with Text's automation features. Set up automated message sequences for common business scenarios.

• Appointment reminders: Send automatic reminders 24 hours and 1 hour before appointments
• Order updates: Notify customers when orders ship and are delivered
• Follow-ups: Send thank-you and review request messages after purchases
• Welcome sequences: Greet new subscribers with a series of value-adding messages
• Abandoned cart recovery: Remind shoppers about items left in their cart
• Re-engagement: Reach out to inactive customers with special offers

SMS Marketing Campaigns

Text's campaign management tools let you create and send targeted SMS marketing messages. Segment your audience based on purchase history, engagement level, or custom tags. Personalize messages with merge fields for names and details. Schedule sends for optimal times (typically Tuesday-Thursday, 10 AM-2 PM). Always include a clear call-to-action and an opt-out option to comply with regulations.

Integration with LiveChat Ecosystem

Text integrates seamlessly with LiveChat, ChatBot, and HelpDesk, enabling a true omnichannel communication strategy. Customers can start a conversation via text, continue it on live chat, and have their issue tracked in HelpDesk — all in a unified system. This integration eliminates communication silos and provides your team with complete customer context.

Compliance and Best Practices

Business SMS messaging requires compliance with regulations like TCPA and GDPR. Always obtain explicit consent before messaging, provide easy opt-out options, and maintain accurate opt-in records. Send messages during business hours, keep content relevant and valuable, and never spam. Text provides built-in compliance tools to help you stay within regulations.